When is a strawberry not a strawberry?: The marketing of food to children

Parents should teach their kids at a early age

Photo credit: Dr Dan Flanders. Thanks for the blogspiration! Photo credit: Dr Dan Flanders. Thanks for the blogspiration!

One of my twitter friends recently posted the photo shown above and asked his followers to discuss the marketing of healthy foods; i.e. fruits and vegetables to children. My immediate reaction was to say that this was at least a better practice than the ubiquitous marketing of “junk” food to children. At least these popular characters are promoting something that parents and healthcare professionals are always trying to get kids to eat more of. Maybe if mum can’t get her child to eat a carrot Bugs Bunny can (I don’t know if kids even know who Bugs Bunny is these days but you know what I mean). Then I thought about it a little bit more.

Do strawberries really need TV characters to get kids to eat them? Strawberries are fairly popular amongst all ages, no? What about the leafy greens, the…

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